Release Timeline
Auto-generated 6-week pre-release plan
Release Checklists
Track every step of your release cycle
Content Ideas
AI-powered trend ideas for your genre and release phase
Strategy Room
Industry best practices, plateau diagnosis, and personalized strategy — all through Quinn. She knows your genre, your stats, and your release timeline. Ask anything.
// Best Practices
// Plateau Diagnosis
// Quinn's advice is personalized to your genre, stats, and release phase
Pitch Assistance
Build a DSP-ready pitch for Spotify for Artists & Amazon Music — backed by data, not hope
// Step 1 — Upload Your Track
Song Analysis
Drop your .wav or .mp3 and Cadelo will analyze mood, energy, tempo, and suggest similar artists at your level and above.
Drop your track here
.wav · .mp3 · .flac · .aiff
// Pro Feature — Pitch Paragraph Builder
Generate Your Pitch Paragraph
Answer a few questions and Cadelo builds your Spotify/Amazon pitch paragraph — data-backed, 500 characters max, ready to paste.
// How DSPs evaluate pitches
Editorial teams are data analysts. They look for evidence your audience already cares: pre-saves, save rate, playlist adds, and engagement. Mood tags tell them where to shelve it. Numbers tell them why it's worth a slot.
// Official DSP Pitch Guides
🟢
Official Pitch Guide ↗
Spotify for Artists
●Submit at least 4 weeks (28 days) before release — Spotify's minimum for editorial consideration. Inside that window, the pitch won't be reviewed.
●One song at a time. Once your pitched song is live, you can pitch the next.
●Can't pitch compilations or songs you're featured on — only your own lead releases.
●Anyone with Admin or Editor access can view and edit the pitch.
●Editable up to release day, but late changes may not be seen by editors.
●Once live, the song is no longer eligible for editorial pitching.
📦
Official Pitch Guide ↗
Amazon Music for Artists
●Must be new, never-released music with streaming rights delivered to Amazon.
●One track per release (single, EP, or album) — pick your strongest cut.
●Accepts pitches up to 14 days after street date — wider window than Spotify.
●Context beats genre alone. "Dark pop about heartbreak" gets placements that "pop" never will.
"Genre is important, but so is context and mood… especially when an artist is up-and-coming and folks may not be familiar with their musical identity." — Amazon Music editorial team
Your Roster
Switch between artists or add a new one to your label workspace.
// Production Tracker
All artists. All upcoming releases. Every asset accounted for.
All
Overdue
Urgent
Upcoming
OVERDUE
URGENT
NEUTRAL
GOOD
VARIED
FEAT. ARTIST
Single
EP
Album
| RELEASE DATE | ARTIST | TITLE | TYPE | DELIVERY DUE | TT STAMP | ARTWORK | A&R | CREDITS | LYRICS | VIDEO | WATERFALL | LABEL COPY |
|---|
// Year Plan
Your release cadence and posting rhythm mapped out for the next 12 months. Click any release to name it.
Release Calendar — Next 12 Months
// All dates snapped to Friday for strongest DSP visibility
Weekly Posting Schedule
Cadelo Score
Track your growth across every release — update after each drop
Growth Tracker
Your numbers, your momentum, your growth — update after each release
Paid Advertising
Run smarter ads on Meta & TikTok — amplify what's already working
Don't pay for virality
Pushing ad spend on a video with low organic engagement will get you views but tank your engagement rate. The algorithm reads this as "people don't care" and suppresses future content. Only amplify what's already resonating.
Meta Ads// Instagram & Facebook
Boost Post / Reel
Simplest option. Boost a post or Reel that's already performing well. Good for reach but limited targeting and optimization options.
✓ Easy to set up, quick
✗ Limited targeting, no retargeting pixels
Best for: quick reach on content already getting engagement
Ads Manager Campaign
Full control through Meta Ads Manager. Set specific objectives (traffic, conversions, reach), build custom audiences, A/B test creatives, and retarget viewers.
✓ Granular targeting, retargeting, analytics
✗ Steeper learning curve, requires creative assets
Best for: driving saves, pre-saves, link clicks with a clear funnel
Creator / Influencer Ads
Partner with creators and whitelist their content as sponsored ads. Feels native, builds trust, and lets you reach their audience with paid distribution.
✓ Authentic feel, high engagement
✗ Requires partnerships, content approval
Best for: reach through trusted voices, building awareness
TikTok Ads// TikTok Ads Manager
Spark Ads
Boost an existing organic TikTok (yours or a creator's with permission). Keeps all engagement on the original post — views, likes, comments all stack. This is the go-to for music promotion.
✓ Engagement stacks on original, feels organic
✗ Need existing content performing above average
Best for: amplifying a video that's already outperforming your average
In-Feed Ads
Standard TikTok ad that appears in the For You feed. Full creative control. Can drive to external links (pre-save, Spotify, website).
✓ Link clicks, full control, broad targeting
✗ Engagement doesn't stick on your profile, feels like an ad
Best for: driving traffic to a landing page or pre-save
Music Promotion (Add to Library)
TikTok's music-specific ad format. Lets users add your sound directly from the ad. Builds your sound usage count which can drive organic adoption.
✓ Direct sound adoption, feeds the algorithm
✗ Limited availability, varies by region
Best for: building sound usage during release week and post-release
Your Campaigns// Track spend & performance
No campaigns tracked yet
Log your ad campaigns to track spend, performance, and ROI across releases.
Advertising Playbook// Rules of engagement
01
Only boost what's already working
If a video is getting 2-3x your average views/engagement within the first few hours, that's your signal. Put money behind momentum, not hope.
02
Stay within 2 weeks of release
Ads more than 2 weeks out from your release date have diminishing returns. People forget. Compress your window and make every dollar count in the final stretch.
03
Start small, scale what converts
Start with $5-10/day. Test 2-3 creatives. Kill what's not working after 48 hours. Scale the winner. Never set a big daily budget on untested content.
04
Use Spark Ads on TikTok as your default
Spark Ads let you boost an organic TikTok while keeping all the engagement on the original post. Views, likes, comments all stack. This is the gold standard for music promo on TikTok.
05
Match your objective to your phase
Pre-release: awareness and pre-saves. Release week: conversions (streams, saves). Post-release: retarget warm audiences. Don't run "reach" campaigns when you need "clicks."
06
Track everything, even small spends
Log every campaign. $20 on a boost that got 50 saves is a different story than $20 that got 2,000 views and 0 saves. Without data, you can't improve.
// Roadmap
What we're building, what we're exploring, and what's next
// Live Now
Year Plan + Release Calendar
12-month release calendar snapped to Fridays. Post frequency grid. DSP pitch windows with 7-day deadlines and 3-day heads-up alerts.
Live
DSP Pitch Assistance
Spotify for Artists and Amazon Music editorial pitch guides with live deadline tracking tied to each release in your calendar.
Live
// In Development
ISRC Registration & Tracking
Attach an ISRC to each release in your Year Plan. Auto-verify the track is live on Spotify and Apple Music. Foundation for all downstream analytics.
In Dev
// ISRC fields are live on release cards now — add codes from your distributor
Distributor Statement Import
Upload CSV royalty statements from DistroKid, TuneCore, or CD Baby. Cadelo matches rows to releases by ISRC and builds a lifetime performance view per track.
In Dev
// CSV import UI is live — full parsing & visualization coming next sprint
SoundExchange Statement Parser
Parse SoundExchange royalty statements (internet radio, SiriusXM, Pandora non-interactive) and tie revenue to each ISRC — a revenue stream most artists don't track properly.
In Dev
// Exploring Partnerships
DistroKid Direct Integration
Direct API connection to DistroKid — stream counts, revenue, platform splits, and release status pulled automatically. No statement uploads needed. This is the integration that makes analytics zero-friction.
Partnership Pending
// Revisit Q3 2026 · Target: pilot with select artists before broader rollout
TuneCore / CD Baby Integration
Same direct import for TuneCore and CD Baby — the two other most-used distributors at the indie level. One connection, all your catalog data in Cadelo automatically.
Partnership Pending
// Revisit Q3 2026 · Grouped with DistroKid outreach
PRO Royalty Statement Parsing
Parse ASCAP, BMI, and SESAC statements (all ISRC-keyed) to track performance royalties from broadcast, sync, and digital. Most artists have unclaimed royalties they don't know about.
Exploring
// On the Horizon
Radio Airplay Tracking
BDS and Luminate track radio plays by ISRC. Enterprise access is expensive but we're exploring a pooled data model — aggregate airplay signals across the Cadelo artist base.
Horizon
Sync Licensing Registry
Track where each ISRC has been licensed for TV, film, and advertising. One place to manage sync deals, payments, and term lengths tied directly to your release catalog.
Horizon
Release-Over-Release Benchmarking
Once you have 3+ releases with ISRC data, compare performance trajectories — streams/listener, save rate, playlist placement — and surface what's improving and what's not.
Horizon